From time immemorial men had a great many ways to express
their
unique virility, their unexampled courage and natural charm. First it
was their strong muscles and bravery while hunting, then - as the
feudal society was developing - their money, afterwards, at the age
of technical progress – their intelligence. But who, in what
epoch
thought that the main criterion of men's attraction could be... spicy
food?
Nowadays a man willing to be treated like a macho eats spices
in
terrifying quantity, or, at least, is pretending to. According to
Domino's
Pizza survey, five million British men exaggerate the amount of spicy
food they take. What, or maybe who, makes them lie? The answer
suggests itself: they want to make a deep impression on their
girlfriends. Otherwise how can you explain the fact that most of the
visitors of spicy
food restaurants are young couples? They come, hand
in hand, order some breathtaking chili dish, turn pale, turn red and
vice versa, but don't give up and repeat the order.
The owners of popular
spicy food restaurants assert that the chili
phenomenon lies in men's competitive spirit. Psychologists share this
point of view, adding that it is our evolutionary past which is to
blame. During many centuries man had to be enduring, able to resist
all the dangers. But today when wild unexplored nature poses no
hazard to life, in order to remain true to themselves, men have to
create different other dangers, like eating extra spicy food
for instance.
As for biologists, they have their own opinion. These scientists
think that the consumption of spicy dishes provokes pain signal which
influences the brain and releases the so-called “hormones of
happiness” - endorphins. The effect lasts up to seven hours
and,
with no doubt, once having experienced it, one wants to go
through it again and again. According to this statement all
chili-lovers can be considered as intoxicated, and spicy food must be
outlawed like drugs.
Still it hasn't happened, and men all over the world enjoy
spicy
food, following the contradictory formula: the hotter the dish is
– the cooler
the man seems.
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